Sales Was Just the StartSales Was Just the Start
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Sales Was Just the Start.

A podcast exploring what happens after you've learned how to sell — building companies, leading teams, investing, navigating AI, and creating a life that matters.

ForFoundersRevenue LeadersSales ProfessionalsInvestors

The Hosts

Two operators. One long conversation.

Lauren Goodell

Lauren Goodell

Founder, GTM Advisor, Speaker

Three-time founder, former top enterprise seller at Microsoft and Salesforce, and one of JPMorgan's Top 100 Women to Know. Now a keynote speaker helping leaders leverage AI without losing the human skills that drive trust, influence, and growth.

Alex Kremer

Alex Kremer

Founder, Speaker, Entrepreneur

Founder & CEO of Alluviance, former top rep at Microsoft, and sales leader at Outreach — where he helped scale revenue from $25M to $250M. Now a keynote speaker and host of in-person retreats, built on a simple idea: the best cultures and the highest performers are built from the inside out.

About

More than a sales podcast.

Most podcasts teach tactics.

We talk about everything that comes after.

Founders.Leadership.Hiring.AI.Go-to-market.Relationships.Identity.Money.Failure.Success.

Because sales was never the destination.

It was just the start.

Topics we cover

The conversations that shape modern companies.

AIFoundersStartupsGTMSales LeadershipMarketingVenture CapitalPersonal BrandHiringRevenueEntrepreneurshipLeadership

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